OUR SERVICES
We offer a range of services to assist you in your quest to achieve success. Our assistance is tailored to help you! What we do is as follows:
BRAND REPRESENTATION
Representing international brands in South Africa with their distributors or agents. Giving the brand principle overseas the comfort of local support and “quality control”
The services include:
- Business Planning with distributor and / or Agents
- Milestones
- Deliverables
- Marketing Planning
- Meetings with Distributor or Agents
- Progress
- Adjustment and changes
- Focus and attention
- Profitability
MARKETING
The marketing of any product is of upmost importance, yet planning is key to success with visibility and availability being key. The 360 degree view of marketing efforts need to be effective and efficient which includes point-of-sale items. Marketing planning is done and based on key pillars:
- Advertising & Media
- Sport Sponsorship
- Event Sponsorship
- Trade & Retail
- Consumer Promotion
- Market Research
NEW PRODUCT DEVELOPMENT
The development of a new product is important, as this new product is the gateway to success and range extension also building the brand and business image. Certain topics contributing to the product success is the following:
- Packaging Design
- Consumer testing & research
- Packaging & manufacturing
- Labelling
- Barcodes
- Product info sheet
IMPORT, CUSTOMS & CLEARANCE
A product to South Africa or any African countries require certain topics to be discussed and understood to ensure the product arrive safely, quickly and in perfect condition at your warehouse or depot. Topics to understand and take into consideration are as follows:
- Container use
- Port choice
- Local transport
- Importers code
- Customs clearing
- Licenses and Permits
- Carne
- Port Health
- Clearing charges
WAREHOUSING & DISTRIBUTION
The success of any product is its distribution and getting it to the customer and ultimately to the end consumer
- Warehousing
- Outsourced
- In-house
- Shared facilities
- Distribution
- Third party logistics 3-PL
- Distribution Partner
- Truck size
- Routing
- Delivery frequency
BUSINESS PLANNING
The business needs to have a clear business plan of what it targets and goals are for the year, quarter and or month. Any business plan needs detail to ensure a clear plan of action towards success.
- Planning
- Rolling budget / Forecast
- Reviews
- Actions, adjustments and changes
SALES DEVELOPMENT & CHANNEL PLANNING
To develop your business and grow your brand you must be clear where you want to be and how to get there. You need to target certain channels to develop your business
- Key Accounts
- Listings
- Key Accounts: Retail and Fuel Groups
- Trading terms
- Channels
- Small Store Convenience
- Fuel stations
- Retail
- HORECA
- Cash & Carry / Wholesale
- On-Line
SALES & MERCHANDISING
The success to any brand is visibility and availability on shelf therefore your sales to store and your merchandising in-store is of importance
- Sales
- Budgets
- Area’s
- Channels
- Focus
- Training
- Merchandising
- Involvement of merchandisers
- Reporting
- Roll-out
PROMOTIONS
Many people are scared to try new product or something they don't know therefore promoting you brand is key in getting new consumers purchasing your brand:
- Promotional Strategy
- Calendar Planning
- Roll-out and Implimentation
- Return on Investment (ROI)
BUDGETING: BUSINESS & BRAND
Key to any business and brand is to have a clear budget and deliverables. What get's done, when and why.
- Zero cost budgeting
- Bottom-up / Top-down
- Direct cost
- Indirect costs
- Revision of Budget
- Reviews and Management
FINANCE
The hart of any business is its finance office as all businesses are there to make profits, be sustainable and grow into the future.
- Debtors
- Creditors
- Profit & Loss
- Balance Sheet
- Cashflow
- Profitability by branch, region and product or product range
ADMINISTRATION & BACK OFFICE
The administration team fulfils a very important role in the business. Although hardly seen in the forefront of the success achieved by the business they are the backbone.
- Company secretarial
- Legal
- Human Resource
- Information Systems
- Company contracts
